BlogPodium is a new event put together by two Canadian bloggers, that took place in Toronto in May 2012. Jennifer Flores and Lindsay Stephenson are thought leaders who attended a similar event in Utah, and then created a similar experience for us here. Two hundred people made up of designers, bloggers, artists, decorators and other creative professionls gathered to hear a panel discussion that later become a Q. & A session on the business of blogging.
The main question on the minds of everyone was: How can a you make money from blogging about deign brands? To anaswer this question the event planners put two well known Canadain bloggers, together against a brand representive from Gluckstein home, Cheryl Kozoriz and a PR representative who works with brands seeking bbloggers . The faciliator of this discussion was one of the spokespeople from Benjamin Moore, Lianne who asked the right questions to get to the heart of exactly how much bloggers can expect to receive for a sponsored post. While industry standards are important, the conclusion that the blogger's authority, context and reach were noted as the keys to making a good fit for a brand/blogger relationship to flourish.
Two lovely bloggers that sat at my table. Discussing our personal creative blog creation process was particularly interesting over lovely finger foods was a treat. While I have blogged for seven years, I have never been to a blogging/speaking/design event before.
Meeting Nerina F. and her bright smile brought a friendliness to the event for me. It was great to be in a room full of people who get blogging!